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Commerce and Marketing, BA

Faculty: Economics and Business

Academic discipline: Economic Sciences
Qualification: Economist in Commerce and Marketing
 
Starting date: September

Language requirements: English language proficiency (TOEFL 513 /IELTS 5.5/oral examination)

Academic requirements: high school certificate; entrance examination in mathematics and English (written and oral)
 
Duration: 7 semesters
ECTS credits: 180 + 30
 
Tuition fee: 6,000 USD/year
Other fees: application fee 150 USD, entrance procedure fee 350 USD

 
Short description: 
The aim of the program is to prepare specialists in economics and business with commerce and marketing competence and skills, who are able to procure and market various products and services, and organize and manage commercial activities of small and medium enterprises.
 
Lecture, seminar: 40%
Practice: 60%
 
Main subjects typically include (this list is indicative and may change):
Year Main subjects
1 Introduction to Economics, Mathematics, Basics in Marketing, International Financial Accounting, Communication, Business Civil Law, EU studies, Philosophy, Sociology, Business Informatics, Microeconomics, Introduction to Business, Finance, Business Language, Statistics, Commercial Commodity Description
2 Management, Macroeconomics, Management of Value Creating Processes, Business Language, Statistics, Corporate Finance, Marketing Management, Environmental Economics, International Economics, Business Public Law, Business Planning, Marketing Research, Marketing Communications, Foreign Trade Techniques
3 Enterprise Resource Planning Systems, Economics of Trade, Organizational Behavior, Product and Brand Management, Pricing in Marketing, Services Marketing, Planning and Analysis of Marketing Channels, International Marketing, Advertising and Advertising Planning, Non-profit and SME Marketing
4 Business Practice, Thesis

 

Internship, practice: Students should complete a semester long practice at a multinational or local company, or at a non-profit organization.

Career prospects: Graduates may go on to a variety of subject-specific careers in advertising, public relations, or account, brand, marketing or sales management. The program provides students with the necessary background knowledge to continue with the second (MA) and later the third (PhD) phases of training.

 

Are you considering applying for this program?

Check out some information about the Application and Admission process!

More info about Accommodation and Cost of living are also available on our website.

But if you still have any question, feel free to contact us!

You can also meet our Student Ambassadors, check their testimonials or even contact them in case of non-academic questions, eg. about student life.

 

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Széchenyi